Dickies Clothing Outdoor Apparel
When it comes to outdoor apparel, Dickies Clothing has become a recognizable brand around the world. The original name of the company was the US Overall Company when it was founded in Texas back in 1918, but in 1922 upon the company take-over it was changed to the Williamson-Dickie Manufacturing Company, named for C. N. Williamson and E. E. “Colonel” Dickie.
History of Dickies Clothing company
Like most companies the company experienced relatively slow growth during the early years, not helped by the depression strapped 1930’s decade. However, the company fortunes changed dramatically upon the outbreak of World War Two when the company won a major contract to supply military uniforms. With the monetary landfall, the company was able to invest significantly in developing other markets.
By the 1950’s there was a post war economic boom, and Dickies Clothing became one of the top items in demand. Hardwearing and durable, the work wear soon came to the notice of influential oilmen both at home in the USA and abroad, and soon the brand became highly sought after by the rapidly developing oil nations of the Middle East. Today Dickies clothing company has outlets in Israel, Kuwait, Qatar, Saudi Arabia and the United Arab Emirates, and show no signs of slowing their growth. By the 1950’s the company felt confident enough to tap into the burgeoning European market as well.
Although this company is best known for its all-purpose work wear, in more recent decades the company has decidedly expanded its field of operations. By the 1990’s skateboarders had discovered the comfortable and practical features of the Dickies Clothing brand and soon the company also launched a special sub-brand aimed at women called “Dickies Girl”. Brands of Dickies Clothing are often slimmer fitting, incorporating spandex in many of their designs, and are more tapered to fit and flatter the female form without compromising on quality or on durability or comfort.
Hollywood and Dickies Clothing brand
For such a range of hard wearing, heavy duty work wear, it is of interest to note that this brand has also won converts in that most image conscious of places, Hollywood. Major celebrities in recent years who have been won over to the brand include Billy Bob Thornton and Madonna, who has worn the clothes on stage. On the movie sets, producers were quick to discover that Dickies Clothing lent itself well to the heavy demands placed on costumes in stunt and action films. Productions that have utilized the brand for their cast and crew include “The Dukes of Hazard”, “Talladega Nights”, “Charlotte’s Web” and “Jump Shot”.
In this modern age of technological growth, dickies clothing company has made good use of the opportunities made available by the advent of the Web. The prospective buyer should be able to find a good range of apparel online from a number of reputable retail outlets, such as Wal-Mart, J. C. Penny and K-Mart and also offers a special business-to-business website as well.
Whether the consumer is interested in coveralls or overalls, bodysuits or a more chic yet rugged look that is for the street, Dickies Clothing is a brand well worth investigating.